A recent article from Earth and Industry encourages companies to pursue a holistic, “embracing” approach to sustainability, rather than cherry-picking sustainability initiatives solely to benefit the bottom line. The benefits of a comprehensive sustainability program are well documented – competitive advantage, improved brand reputation, etc. But a recent study indicates those companies who go “all in” for sustainability will be better positioned for future growth and opportunity – and contribute to their own economic sustainability .
Tell us about your sustainability initiatives. Are you doing it because it’s good business, because it reinforces your reputation, or a little of both? Are you making small, incremental changes in specific business divisions, or are you “all in?”