Feb 22, 2011

Embracing Sustainability With (Not So) Reckless Abandon

The Choices Team

A recent article from Earth and Industry encourages companies to pursue a holistic, “embracing” approach to sustainability, rather than cherry-picking sustainability initiatives solely to benefit the bottom line. The benefits of a comprehensive sustainability program are well documented – competitive advantage, improved brand reputation, etc. But a recent study indicates those companies who go “all in” for sustainability will be better positioned for future growth and opportunity – and contribute to their own economic sustainability .

Tell us about your sustainability initiatives. Are you doing it because it’s good business, because it reinforces your reputation, or a little of both? Are you making small, incremental changes in specific business divisions, or are you “all in?”

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